Let's ink your room

Raj designs

Image Alt

About Us


Mum is the Quirky
crazy designer,
Dad is the one who keeps us all Organised,
Son is the one who
drives everyone crazy,
Daughter is the Sanity
in our lives. We are a
simple, silly family who
love to have some Fun.

That is what our brand is all about!

What we do

At Ink we love to splash colour into nurseries with a touch of elegance. INK is an idea which started to germinate in our heads in 2017 soon after the birth of our son, Abeezar.

While working on ideas to dress up his nursery, we found it hard to discover unique products that would add a touch of individuality and fun to the décor of his nursery. And the gap only seemed to widen when our daughter Maarya was born.

Our kids were our very first inspirations to starting the brand INK. Each piece is designed and thoughtfully packaged by us in our home in Sydney, paying full attention to detail. We ensure our designs are not just exquisite, but our quality is outstanding and perfect for your little ones.

How we do

Our creations are made with care and passion. We have worked endlessly for 2 years, going back and forth to find the best sourced 100% Cotton Percale and the most suitable dyes used for printing, for your newborn.

Our manufacturers are located in Pakistan. All our products are sewn and embroidered by hand, giving someone in a third world country a chance to earn a dignified living.

Our aim at INK is to offer these products to you at reasonable and reasoned prices. Reasonable because the absence of intermediaries reduces our production costs. Reasoned because we will always refuse to reduce our prices at the risk of reneging on our commitments and our values. And we are always working towards bringing you best of the best as the clock ticks.

Its not just a Story, INK is a journey that we hope to continue to share with you…


Limited offer - Free delivery and free quilt insert